Choosing a color palette for your project is one of the most important choices you will have to make. Whether you’re creating a flyer, promotional mail, retractable banners, or a giant billboard, customers are most likely to be captivated by the color. Based on a market study, color can boost brand recognition by 80%. Color…Details
In recognition of the Columbus Day holiday, Impression Point will be closed on Monday 10/10 and will reopen again on Tuesday, 10/11 at 9 a.m. We hope you enjoy the holiday! Click on the link for a wiki history , but if you want a lighter take, check out the poem below. Here is the complete 1492…Details
According to a marketing study sponsored by Canada Post and performed by Canadian neuromarketing firm TrueImpact, Direct mail is both easier to understand and more memorable than digital media. When asked to cite the brand (company name) of an advertisement they had just seen, recall was 70% higher among participants who were exposed to a direct mail piece…Details
Suppose you just found out about an important presentation to a new prospect next week. You’ve been trying to get this meeting for months and they are bringing their whole team of decision makers. Now what? Everyone knows that first impressions can only be made once, so everything has to be perfect. You scramble to…Details
Every season Pantone looks at fashion trends on the designer runways and shares those colors with the graphic design world. Leatrice Eiseman, Executive Director of the Pantone Color Institute shares these trends for Fall 2017. “Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for Fall 2017 leans more to…Details
Preserving the Charters of Freedom By Emmet Pierce – Abridged Written on parchment, the original copy of the Declaration of Independence is encased in a titanium and aluminum frame and secured behind bulletproof glass and plastic laminate. Each night the Declaration is lowered into an underground vault. “It took five years and $5 million to…Details
The Noroton Fire Department is a 100% volunteer fire department that has been serving the Darien community since 1896. Although they receive a small operational budget from the town, NFD thrives through generous contributions from the local community. Impression Point is proud to be NFD’s professional printing partner and to help with their fundraising efforts, including:…Details
For the past few years we have been promoting “Take Your Dog to Work Day,” which this year is June 23rd. Started in an effort to raise awareness for adopting dogs from shelters, it has grown into a true holiday for dog lovers who get a chance to share their love of their favorite pooch…Details
In observance of Good Friday, Impression Point will be closed on Friday April 14th.
We will reopen with normal business hours on Monday, April 17th.
We wish all of you a safe and happy holiday!
In observance of Presidents’ Day, Impression Point will be closed on Monday, February 20th. We will reopen on Tuesday, February 21st at 9am. Check out some interesting facts about Presidents’ Day below. Presidents’ Day was originally established to celebrate George Washington’s birthday and is traditionally celebrated on February 22nd – Washington’s actual birthday. Today, we…Details