Dripping with Opportunity

3 Reasons to Use Drip Campaigns in Your Next Marketing Plan We’ve all started an online purchase that we didn’t complete, and within 24 hours we start receiving the series of abandoned shopping cart emails. This form of drip campaign is an effective tactic for converting leads to sales. While potential buyers are looking for…


Want to see a mule fly?

We are proud to announce that Impression Point is now an Official Supplier of American Magic, the New York Yacht Club’s team to bring the America’s Cup back home. Check out this amazing video of “The Mule” and then read on about our partnership. Sailing, like business, requires fortitude and leadership to reach goals, whether…

Declaration of Independence at the National Archives in Washington DC. Guarded by marines

Independence Day 2018

Preserving the Charters of Freedom By Emmet Pierce – Abridged Written on parchment, the original copy of the Declaration of Independence is encased in a titanium and aluminum frame and secured behind bulletproof glass and plastic laminate. Each night the Declaration is lowered into an underground vault. “It took five years and $5 million to…


What is Variable Data Printing?

Variable data printing is an excellent way to personalize communication with customers or potential customers so that your message has the most impact. Using advanced software, variable data printing allows for the customization of mass print media. This means that you can have different names, addresses, and even images based on specific customer data. From…

Don't use that tone with me CMYK image, a disagreement between color charts

Don’t use that tone with me!

Choosing a color palette for your project is one of the most important choices you will have to make.  Whether you’re creating a flyer, promotional mail, retractable banners, or a giant billboard, customers are most likely to be captivated by the color.  Based on a market study, color can boost brand recognition by 80%.  Color…


Columbus Day 2017

In recognition of the Columbus Day holiday, Impression Point will be closed on Monday 10/10 and will reopen again on Tuesday, 10/11 at 9 a.m. We hope you enjoy the holiday! Click on the link for a wiki history , but if you want a lighter take, check out the poem below. Here is the complete 1492…