Digital vs. Print

In a battle between modern technology and traditional printed marketing materials, the winner may surprise you. In the world of marketing, tradition is often viewed as an antiquated, inefficient concept.  In marketing, the goal is to push limits, explore boundaries, and captivate audiences in a way that builds recognition, loyalty, and optimally, sales.  As such,…

Mount Rushmore

Presidents Day 2021

In observance of Presidents’ Day, Impression Point will be closed on Monday, February 15th.  We will reopen on Tuesday, February 16th at 9am.  Check out some interesting facts about Presidents’ Day below. Presidents’ Day was originally established to celebrate George Washington’s birthday and is traditionally celebrated on February 22nd – Washington’s actual birthday.  Today, we…

Statue of Christopher Columbus in Brooklyn

Columbus Day 2020

In recognition of the Columbus Day holiday, Impression Point will be closed on Monday 10/12 and will reopen again on Tuesday, 10/13 at 9 a.m. We hope you enjoy the holiday! Click on the link for a wiki history , but if you want a lighter take, check out the poem below. Here is the complete…

Declaration of Independence at the National Archives in Washington DC. Guarded by marines

Independence Day 2020

Preserving the Charters of Freedom By Emmet Pierce – Abridged Written on parchment, the original copy of the Declaration of Independence is encased in a titanium and aluminum frame and secured behind bulletproof glass and plastic laminate. Each night the Declaration is lowered into an underground vault. “It took five years and $5 million to…