What is Variable Data Printing?

Variable data printing is an excellent way to personalize communication with customers or potential customers so that your message has the most impact. Using advanced software, variable data printing allows for the customization of mass print media. This means that you can have different names, addresses, and even images based on specific customer data. From…

Don't use that tone with me CMYK image, a disagreement between color charts

Don’t use that tone with me!

Choosing a color palette for your project is one of the most important choices you will have to make.  Whether you’re creating a flyer, promotional mail, retractable banners, or a giant billboard, customers are most likely to be captivated by the color.  Based on a market study, color can boost brand recognition by 80%.  Color…


Columbus Day 2017

In recognition of the Columbus Day holiday, Impression Point will be closed on Monday 10/10 and will reopen again on Tuesday, 10/11 at 9 a.m. We hope you enjoy the holiday! Click on the link for a wiki history , but if you want a lighter take, check out the poem below. Here is the complete 1492…

Pantone Color Swatches

Fall 2017 Color Palette

Every season Pantone looks at fashion trends on the designer runways and shares those colors with the graphic design world.  Leatrice Eiseman, Executive Director of the Pantone Color Institute shares these trends for Fall 2017. “Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for Fall 2017 leans more to…

American Flag hanging from top of ladder truck over the Post Road in Darien CT

It’s time for the Noroton Fire Department’s Annual Block Party!

  The Noroton Fire Department is a 100% volunteer fire department that has been serving the Darien community since 1896.  Although they receive a small operational budget from the town, NFD thrives through generous contributions from the local community.  Impression Point is proud to be NFD’s professional printing partner and to help with their fundraising efforts, including:…