Digital vs. Print

In a battle between modern technology and traditional printed marketing materials, the winner may surprise you. In the world of marketing, tradition is often viewed as an antiquated, inefficient concept.  In marketing, the goal is to push limits, explore boundaries, and captivate audiences in a way that builds recognition, loyalty, and optimally, sales.  As such,…

Dripping with Opportunity

3 Reasons to Use Drip Campaigns in Your Next Marketing Plan We’ve all started an online purchase that we didn’t complete, and within 24 hours we start receiving the series of abandoned shopping cart emails. This form of drip campaign is an effective tactic for converting leads to sales. While potential buyers are looking for…