So, you’ve claimed your GMB (Google My Business) profile. If you’re reading this, there may even be a chance that you’ve dialed in your NAP (name, address, phone) across all online directories.
These efforts are enough for your Connecticut SEO, right? Wrong.
Here’s the thing:
There are over 360,000 businesses in the state, and each is in a tight niche. That means you’ve got your work cut out for you, especially on the local SEO front. And if you think you’ve already won the war on low traffic and conversions with just a few Connecticut SEO tweaks, you’re in for a rude awakening.
Below, we’re busting some common myths surrounding Connecticut SEO. But don’t worry if you’ve fallen for any of them — we’re also throwing in some fixes to help you get back in the game.
Table of Contents
Mistake 1: Treating Connecticut SEO Like It’s a One-and-Done Task
SEO is a lot like nailing jello to the wall:
It’s a never-ending game — and whether this is a good or bad thing depends on your willingness to put in continuous effort.
Continuous Connecticut SEO: All About the Always-Changing Algos
Dialing in your Connecticut SEO will require you to keep checking in and optimizing accordingly. And it’s all because of Google’s ever-changing algorithms and updates. Fail to keep up, and your site may end up relegated to the SERPs’ nether regions overnight (just like many sites back in 2024).
The Fix: Keep Up or Rank Down
To stay on top of things, run frequent SEO check-ins (preferably with a Connecticut SEO partner). By “frequent,” we mean quarterly or even monthly.
Depending on what you find, double down on what’s giving your site a lot of traffic. If the results are as dismal as a Connecticut snow day, check your content, your site’s layout or architecture, and even whether or not some pages perform.
Some tools that can help you with these are:
- Google Search Console
- SEMRush
- Answer the Public (to find out what your users are looking for)
Mistake 2: Ignoring Hyperlocal Targeting Within CT
If your idea of local SEO optimization is throwing “Connecticut” alongside generic keywords, your optimization isn’t “local” enough.
What Most Do (That You Shouldn’t)
Connecticut SEO can mean one of two things:
It’s either marketing your services to people in the state or to people within different parts of it.
Most businesses optimize for the former, thinking it’ll drive localized foot traffic (latter) — this is a mistake. After all, who’d choose an “HVAC service in Connecticut” when another one “near New Haven” is closer?
The Fix: Be As “Local” As It Gets
If you’re catering to clients in a specific town or city, say so with geo-tags. For example, you can add location-specific copy (like the names of the towns and cities you cater to) containing location-specific keywords.
While you’re at it, add some local reviews and ratings to your pages. After all, there’s nothing that builds trust better than a good word from your neighbors, right?
Mistake 3: Keywords Over Content Value
Yes, keywords are key in SEO because they’re what link your users to you, but there’s such a thing as keyword-stuffing, and many businesses are guilty of this.
Too many keywords in a hero page, blog, or landing page may seem like an easy way to attract Google’s bots. But with Google’s EAT (expertise, authority, trustworthiness) update, stuffing keywords can easily get your site flagged and deranked.
If you want to improve your site’s SEO, one other fix you can make is to create relevant, helpful, and accurate content. This means:
- Making your blogs easy to read
- Providing actionable information
- Ensuring the accuracy of your content
Once you’ve done these, feel free to sprinkle in those keywords.
So, What Makes Great Connecticut SEO
Now you know what not to do. So, what are smart Connecticut businesses doing?
Here are some additional SEO hacks from businesses that are getting it right:
- Publishing location-specific content
- Optimizing for mobile and voice searches
- Backlinks from directories and other reputable Connecticut sources
- Using SEO alongside paid ads, print marketing, and email
Don’t Just Be Found. Be Trusted and Ahead.
At the end of the day, real Connecticut SEO is all about gaining trust and keeping up with Google’s updates. If you need an SEO service that can help you do these things and more, we’re just a call away.
Get a free consultation and let’s talk about doing Connecticut SEO the right way.