Are you looking for a new logo for your brand or business? Before you go on Fiverr or school up your team on Canva, hire a business logo design service, or other logo tools, here’s something to think about:
There’s more to your logo than its design and appearance. It’s the first impression of your brand, meaning it has to somehow communicate what makes you unique in just a few seconds.
If it’s strong enough, your logo can position you as the go-to brand in your niche. Otherwise, your logo will be just among hundreds and thousands of others.
When your brand’s reputation and appeal are on the line, a DIY approach or a basement freelancer won’t cut it.
You need a trusted business logo design service.
A business logo design service drops all the excessive logo iterations and redos. Instead, it’s your ally in creating a visual calling card that positions your brand for maximum recall and differentiation.
Here’s what you’re in for when you get pros taking care of your brand’s logo.
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What a Professional Business Logo Design Service Should Deliver
Before hiring a professional logo designer, you need to know what to expect. Knowing what a service should deliver is a key to making sure you’re not short-changed.
After all, you should get what you pay for, especially when it comes to anything related to your brand, right?
Here’s a short list of what your professional business logo design service should deliver.
Discover + Strategy
Logo design starts with colors, shapes, and imagery, doesn’t it?
This is what any run-of-the-mill designer will tell you, but they’re wrong.
Any business logo design service worth its salt will start with what you’re all about. In particular, the service will ask you about your business, as well as values, goals, product offerings, and even your audience.
It’s not a formality, but rather an anchor upon which your professional service bases its design. This way, you’re getting a logo that speaks of your brand to the people who need to hear of it.
Multiple Concepts + Revisions
We’ll go on and say it:
Your logo won’t always look like the Mona Lisa the first time around. Nor will your logo 100% align with what you’ve envisioned.
This is why your designer should be open to revisions. If you’re getting a professional business logo design service, be sure to ask about revisions and redos and whether or not it’s included in the pricing.
Scalability and Versatility
Do you want your logo to look equally stunning on business cards, fliers, and your site’s layout?
Your logo should be versatile and easily visible across various platforms for multi-presence branding — and your professional business logo service should make this possible.
File Delivery + Usage Guidelines
Last but not least, your designer should give you all user rights to your logo. This includes:
- Handing over logo files and copies to you
- Your logo in various file formats
- Clear terms about usage
- Brand specs and other things you may have discussed in the consultation
Why Work With a Full-Service Branding Partner (Not Just a Designer)
If you’ve made it this far, you may have noticed that there’s more to creating a logo than choosing colors, images, and shapes.
At the heart of high-converting and effective logo design is an understanding of what your brand is all about. For this reason, you’ll be better off with pros who create logos based on your overall marketing strategy.
A branding professional gives you a full suite of services that covers everything, from logo design to market strategy. With a pro in your corner, your logo can:
- Roll out faster and in a way that aligns with your brand and strategy
- Be equally visible across different platforms and media for better brand cohesion
- Attract your target audience’s attention
Your Logo Deserves More Than a Quick Download
There’s a place for freelance DIY logo design — it’s just not anywhere near your business.
To truly stand out, your logo design should be done in a way that aligns with your brand’s goals, values, and target audience. A professional business logo design service won’t cut it, for this reason.
What you need is a team of pros who can take your logo and make it live rent-free in the hearts and minds of your audience.
Are you ready for logo design that reflects what you’re all about, where you are, and where you want to go? Let’s talk!