Are you rebuilding your website? Want to know what website redesign pricing looks like? It’s easy to get lost in the excitement of a fresh look and updated features – we’re here to help.
But before you dive into the design process, understanding what goes into the cost of a website redesign is crucial. Whether you’re a small business owner, entrepreneur, or marketing manager (or anything in between), you need transparency on what your website redesign will cost so you can make a reasonable budget for the project.
Here are five key factors that can impact your website redesign pricing.
Website Redesign Pricing: Table of Contents
1. The Scope of Your Redesign
The size and complexity of your website redesign will be the biggest factor in determining redesign costs.
Are you looking for a simple refresh of your existing site, or is this a complete overhaul?
The more pages, features, and functionality you need, the higher the cost.
For example, a small business with just a few pages and a straightforward design might see prices ranging from $3,000 to $7,000. On the other hand, if you’re planning a large e-commerce site with complex integrations, expect to pay upwards of $20,000 or even up to $75,000.
Of course, you can go the DIY route, but on average, you’re looking at a complex project that may be more trouble than it’s worth. Remember, this is an arena where you get what you pay for, so have a good sense of the scope of your project when reaching out to the pros.
2. Customization and Features
Custom features like AI-powered chatbots, ecommerce capabilities, or personalized user experiences can also influence the overall cost of your redesign.
For instance, implementing an AI-powered chatbot to assist customers or adding machine learning algorithms for personalized product recommendations could add anywhere from $5,000 to $20,000, depending on the complexity.
3. Content and Copywriting Updates
An often overlooked but critical part of a website redesign is the content (copywriting) itself. The cost might be lower if you’re simply updating an old design but keeping the same content. However, updating existing content or creating fresh, SEO-optimized copy for modern audiences will increase costs.
4. Technical and SEO Optimization Costs
In 2025, search engine optimization isn’t just about keyword placement — it now involves making sure your site loads quickly, is mobile-friendly, and provides a seamless user experience. SEO today includes technical optimization, such as fixing broken links, optimizing metadata, and ensuring your website is crawlable by search engines.
5. Post-launch Maintenance and Support
The work doesn’t stop once your website is live.
Ongoing maintenance is critical to keeping your website up-to-date, secure, and aligned with your business goals. Regular updates include adding new content (such as blogs or case studies), updating imagery, revising messaging, or making technical improvements so the site remains functional and relevant.
Depending on the complexity of your site and the type of maintenance needed, expect to allocate $100-$5,000 per month for post-launch maintenance. Discuss this ahead of time with the digital marketing company or website host you choose to work with. Regular updates keep your website design fresh and help your ongoing SEO efforts.
Give Your Website That Much-Needed Facelift — But Within Budget
Website redesign pricing is never one-size-fits-all. The total cost will depend on factors like scope, customization, content, SEO optimization, and post-launch support.
To ensure you’re budgeting correctly, clearly define your goals and work with a trusted web design agency that can provide you with an accurate estimate.
Are you redesigning your site this year?
Contact us today, and let’s discuss unleashing your site’s full potential in 2025.