Partnering with a digital marketing agency to handle your print design strategies can turn your brand from a barely-making-ends-meet business to a thriving enterprise. Using smart marketing strategies can elevate your brand’s presence across multiple channels, both online and offline.
However, success depends on effective communication and alignment between your business and the agency. Whether you’re a business owner or part of a marketing team, these essential do’s and don’ts will help you get the most out of your partnership with any digital marketing agency.
In this article, we’ll talk about the steps needed to get started with a digital marketing company, plus highlight the advantages of Impression Point, an experienced agency in Connecticut specializing in both print and digital marketing.
Print Design Strategies: Table of Contents
Do: Ensure Clear Communication of Brand Guidelines
One of the most important steps in developing successful print designs is providing your agency with clear, detailed brand guidelines. After all, you’re working with a digital marketing agency—not a group of mind-readers!
Brand guidelines should include essential elements like your logo, color palette, fonts, and tone of voice. Defining these brand identity elements ensures the campaigns the agency creates align with your broader marketing goals as well as other marketing material you may have.
Don’t forget to communicate clearly about your target audience and business objectives, too. This helps the agency create designs that don’t just look great, but also speak directly to the right people.
Don’t: Neglect the Importance of Print in Digital Campaigns
With the rise of digital media, it’s easy to forget the importance of print and let your print design strategies fall off. In fact, graphic design for print materials is often treated as a mere afterthought when it can play a critical role in amplifying the success of your digital campaigns.
Physical items like brochures, direct mailers, and flyers offer access to an audience that digital cannot replicate. Not only that, but a well-designed print piece can drive traffic to your digital platforms through QR codes, landing page URLs, or social media links.
Do: Collaborate on Multi-Channel Strategies
Emphasize the need to have multiple channels working in harmony for your campaigns. Working together with your digital marketing agency to create integrated, multi-channel can maximize the effectiveness of your print design strategies and marketing dollars.
For instance, a print ad can guide customers to a specific landing page online, or a direct mailer can promote an exclusive digital offer.
By integrating print campaigns with digital marketing efforts, you create a seamless multi-channel experience that engages customers at multiple levels, amplifying your reach and impact.
Don’t: Overcomplicate the Design
When it comes to print design, simplicity often stands out more than complexity. While you may be tempted to include everything but the kitchen sink in your print marketing, try to resist the urge!
Clean, minimal designs with a clear call-to-action (CTA) typically perform best, since they draw attention to key information without overwhelming the reader.
Whether it’s visiting a website, calling your business, or scanning a QR code, the design should guide the viewer’s eye naturally to the desired action.
Do: Leverage Local Expertise
Partnering with Connecticut digital marketing services gives you a distinct advantage. From New Haven to New Canaan, local agencies familiar with the marketing landscape of the area have a deeper understanding of consumer preferences, trends, and behaviors, and can create print designs that deliver exceptional results accordingly.
Working local also has practical benefits, like easier communication, faster turnaround times, and a more accurate grasp of regulations and community engagement opportunities. Leveraging this expertise means you’ll avoid the common pitfalls of many businesses that focus on the global at the expense of the local.
Ready to Elevate Your Print Design Strategy?
Whether you’re looking to launch a new print or digital campaign, or simply improve your existing marketing efforts, vetting the right full-service digital marketing agencies in Connecticut is crucial.
At Impression Point, we specialize in print design strategies that work seamlessly with your digital campaigns to elevate your brand. Contact us today to find out how we can help!