You know that your company needs a great website, as this is the best way to attract new customers, inform people looking to learn about your brand, and make closing sales easier than ever before. How will they find your great website, though? Will they even know you’re out there?
This is where SEO comes into play. Let’s go further into detail about SEO, like what it is and who should do it. What is an SEO company? Do you really need one? We’re going to answer it all!
Table of Content
What is SEO?
Can I Do SEO Myself?
What Is an SEO Company?
What is SEO?
SEO is an acronym that stands for Search Engine Optimization. It describes the process of improving your company’s website to increase its visibility when people search for products or services related to your business on search engines. The better visibility your pages have in search result engine pages (SERPs), the more likely you are to gain attention and attract both new and existing customers to your business. This is free and organic, unlike paid ads.
Can I Do SEO Myself?
In today’s digital world, SEO is considered an essential marketing activity. It is a fundamental part of digital marketing because people conduct trillions of searches each year on Google and Bing, many times with the intent to find information about products and services they plan to buy.
Good SEO involves many different activities, such as:
- Identifying relevant keywords with good search traffic potential
- Creating high-quality, useful content
- Optimizing the content for both search engine crawlers and for human users
- Including relevant links to and from high-quality sites as well as to other pages in your own website
- Measuring the results
- Making changes based on what your data tells you
Are you able to do all of this on your own? It’s okay to admit you cannot. You already do so much! Just like you’re an expert at what you do, your website would be better served if you let an expert work on it. Now is the time to look into a digital marketing agency that offers SEO services, not turn SEO into one more thing on your ever-growing list of things to do.
What Is an SEO Company?
What is an SEO company? Essentially, an SEO company is a company that offers to do this vital service for you. This means they put in the hard work to research keywords, craft amazing content, as well as work on the backend of your website on things like ALT tags and internal linking strategies. Most likely, this agency also offers other digital services like graphic design.
Unlike paid search ads, you can’t pay search engines to get higher organic search rankings. It’s good and bad news. It’s great that the big corporate giants can’t pay to be ahead of you. This also means, though, that SEO experts have to put in the work.
That’s where we come in. Let us handle the SEO while you handle growing the business! Impression Point is the digital marketing agency you’ve been looking for to handle your SEO efforts. We can achieve results you simply won’t be able to get by attempting to do SEO on your own.