Technology has completely changed the way people live and businesses work. If you see statistics like “the average American has access to more than ten connected devices in their household” or “80% of video marketers claim that video has directly increased sales,” you may think that digital marketing is the only game in town and there’s no room for more traditional marketing services any longer. Nothing could be further from the truth!
It may feel a bit tempting to move away from traditional means of getting work done, but printing services still play a huge role in how smoothly a business runs.
Print is Still Essential
If you’re thinking about doing away with the printer for good, it is time to remind you why printing services are essential in a world that’s obsessed with all things digital. Consider the following:
The Long-Lasting Nature of Print Media
A tweet is seen and gone in an instant, buried underneath millions of newer tweets. It doesn’t offer the longevity you enjoy with printed collateral. If you hand someone a printed brochure, they can take it with them and read it at their own leisure, whenever and wherever they want. It may sit in their car or on their countertop, being seen every single day until they’re ready to make a purchase. Good luck finding that tweet ever again!
Touching Something is More Memorable
While often overlooked, the ability to hold and touch what you are reading is important for a person’s memory of what they’re reading. There’s a reason more than one million books are published and read every year in the United States, despite the technology of tablets and Kindles making them obsolete. People love to hold what they read! There is something special about holding a physical product that creates a deeper connection. Your company wants to take advantage of that in your marketing efforts.
It Makes You Seem More Reputable
We’ve all heard horror stories of online scams. A study done by Small Biz Trends revealed that 85% of consumers were more likely to opt for a company that had printed materials, like signs, flyers, and business cards. You need to be online, but you need to be in “real life” too!
Professional Printing Services
We’re all living in the digital age. Print isn’t as common as it once was, but that doesn’t mean it’s gone for good. The key to success is to work with an expert printing services company who can design your print materials to reflect your brand and company message. This will help you stand out and make your marketing effective. For those in the Connecticut area, the team to call is at Impression Point!