The Darien Sport Shop provides men’s, women’s and children’s apparel and sports gear. With over 70 years in the business, Darien Sport Shop has some very loyal customers and likes to reward their patrons.
Impression Point partnered with Darien Sport Shop to provide a bi-weekly loyalty mailing to their clientele based on recent purchases. Customers receive a certificate with a dollar value off based on their purchases. Values for their clients range from $10 to $200. The program has proven successful over the past 12 years with a 40% response rate and continues to attract and retain their family of clientele.
Impression Point worked with Darien Sport Shop to design the look and feel of the card, manage the customer data, ensure accuracy of promotional values and most importantly, timely delivery of the loyalty mailing.
We are honored to be partners with the Darien Sport Shop for all these years. We value their retail expertise, professionalism and above all service to their customers.