Declaration of Independence at the National Archives in Washington DC. Guarded by marines

Independence Day 2018

Preserving the Charters of Freedom By Emmet Pierce – Abridged Written on parchment, the original copy of the Declaration of Independence is encased in a titanium and aluminum frame and secured behind bulletproof glass and plastic laminate. Each night the Declaration is lowered into an underground vault. “It took five years and $5 million to…

What is Variable Data Printing?

Variable data printing is an excellent way to personalize communication with customers or potential customers so that your message has the most impact. Using advanced software, variable data printing allows for the customization of mass print media. This means that you can have different names, addresses, and even images based on specific customer data. From…

Thanksgiving 2017

“I am grateful for what I am and have. My thanksgiving is perpetual… My breath is sweet to me. O how I laugh when I think of my vague indefinite riches. No run on my bank can drain it, for my wealth is not possession but enjoyment.” ― Henry David Thoreau In observance of the…

Don't use that tone with me CMYK image, a disagreement between color charts

Don’t use that tone with me!

Choosing a color palette for your project is one of the most important choices you will have to make.  Whether you’re creating a flyer, promotional mail, retractable banners, or a giant billboard, customers are most likely to be captivated by the color.  Based on a market study, color can boost brand recognition by 80%.  Color…

Columbus Day 2017

In recognition of the Columbus Day holiday, Impression Point will be closed on Monday 10/10 and will reopen again on Tuesday, 10/11 at 9 a.m. We hope you enjoy the holiday! Click on the link for a wiki history , but if you want a lighter take, check out the poem below. Here is the complete 1492…

Pantone Color Swatches

Fall 2017 Color Palette

Every season Pantone looks at fashion trends on the designer runways and shares those colors with the graphic design world.  Leatrice Eiseman, Executive Director of the Pantone Color Institute shares these trends for Fall 2017. “Bookended by a dynamic Grenadine red and a tawny Autumn Maple, the color palette for Fall 2017 leans more to…