While digital marketing is taking most of the world by storm, traditional or print marketing remains indispensable, particularly for local or community-focused businesses.
The tactile, tangible nature of printed content creates a deeper connection than digital ads alone — but creating effective prints is no easy accomplishment. Here are some practical graphic design tips to maximize results from your print marketing materials.
Table of Contents
Focus on Strong Visuals and Consistent Branding
The purpose of visuals in your marketing materials is to capture your target audience’s interest and clearly and convincingly depict your message. Investing in a high-resolution image is a big part of creating an attention-grabbing visual. However, you should also consider visual branding consistency. From icons and logos to colors and messaging, make sure every element in your print material is consistent with your brand.
Keep the Message Clear and Concise
In print, the limited space means every word counts. A clear, concise message helps your audience quickly grasp what you’re offering and why it matters to them.
Start with a strong headline that conveys the main benefit or purpose of the piece, followed by a brief supporting message. Avoid jargon or lengthy descriptions. Break the text into digestible sections, using bullet points or short paragraphs for readability.
Use High-Quality Images and Graphics
Low-quality visuals can make your brand appear less professional and trustworthy. High-resolution images and professionally designed graphics are crucial to maintaining a polished look that reflects positively on your brand.
Blurry or pixelated visuals can quickly turn readers off, while clear, vibrant images make the piece visually appealing and credible. Invest in quality photography or custom illustrations that align with your brand’s message.
Choose Fonts and Colors Strategically
Fonts and colors play a significant role in shaping the mood and readability of your print materials. Use fonts that are easy to read, especially at smaller sizes, while ensuring they align with your brand’s personality.
A modern, minimalist brand might opt for sans-serif fonts, while a luxury brand may prefer elegant serif fonts. Limit font types to one or two to maintain a clean, cohesive look.
Color also sets the tone and guides readers’ attention. Bright, contrasting colors can emphasize key points and draw the eye to specific areas, while softer tones convey calm or sophistication.
Place Calls to Action Strategically
Whether it’s “Visit Our Website,” “Call Today,” or “Redeem This Offer,” a CTA provides direction and drives engagement. The CTA should be visible and easy to find but integrated naturally into the design. Place the CTA where it’s most likely to capture attention — often toward the bottom of the page but still within a focal area of the design.
Carefully Consider Layout and White Space
Good design incorporates adequate white space around text and images to prevent overcrowding and make it easier for readers to focus on key information. An effective layout guides the reader’s eye through the piece seamlessly.
Use margins and spacing to break up sections, and balance text with visuals to keep the design clean and engaging. A well-organized layout with ample white space lends a sense of sophistication and professionalism to your print materials.
Ready To Improve Your Print Marketing Game?
Creating effective print marketing materials requires thoughtful design choices, clear messaging, compelling CTAs, and brand consistency. If you need help crafting or refining attention-grabbing and stroll-stopping print designs, talk to one of our experts at Impression Point today.