Digital Printing and Brand Awareness

5 Ways You Can Use Digital Printing to Increase Brand Awareness

You’ve built your business, reached out to customers, and have a solid product or service — but the sales aren’t coming in as fast as you’d like. Sound familiar?

If so, how can you boost brand awareness and get your business noticed? 

One powerful tool to add to your marketing strategy is high-quality, premium digital printing. Let’s explore five ways you can use it to increase brand awareness and drive more sales for your small business.

Table of Contents

Digital Printing increases Brand Awareness in local and regional marketing efforts

1. Personalized Direct Mail Campaigns

Direct mail may seem like an outdated form of advertising, but with digital printing, it can become a highly personalized and effective marketing tool. By using variable data printing (VDP), you can tailor your direct mail pieces to specific recipients based on their interests, demographics, or past purchasing behavior.

This level of personalization makes the recipient feel special and increases the chances of them engaging with your business. Plus, you can easily print small batches of direct mail pieces, making it a cost-effective option for small businesses.

2. Branded Promotional Materials

Digital printing allows for easily customizing branded promotional materials like pens, mugs, and tote bags. These items can be used as giveaways or sold as merchandise to promote your brand and will give your customers something physical to remember you by. 

By imprinting your logo and brand messaging on these items, you can increase brand visibility and create a lasting impression with your target audience.

3. On-Demand Printing for Events

Attending a local event or trade show? Digital printing enables on-demand printing of marketing materials that can be tailored to a specific event or audience.

Just imagine being able to print custom brochures, flyers, business cards, or even larger-scale items like banners or booth backdrops for the event with a fast turnaround time. This ensures you have relevant materials for the event and makes your brand stand out as organized and prepared — a marketer’s dream come true.

You can showcase your products and services in the best possible light, attracting potential customers and building brand recognition.

4. Targeted Print Advertising

With digital printing, you can also create targeted print advertising campaigns that reach specific demographics or geographic areas. This allows you to strategically target potential customers who are most likely to be interested in your business.

For example, if you have a local business catering to families, you can use modern printing techniques to create colorful and visually appealing flyers that can be distributed in family-friendly locations or mailed directly to households in your target area.

The more target-focused your print advertising, the more likely it is to catch potential customers’ attention and increase brand awareness.

Need a print advertising partner? We can help.

5. Custom Packaging for E-commerce

If you sell products online, consider using custom packaging with digital printing to increase brand awareness. Adding your logo, brand colors, and messaging on the packaging creates a memorable unboxing experience for your customers.

Not only does this create a sense of excitement and anticipation, but it also helps establish your brand in your customers’ minds. 

Plus, when they receive their product in branded packaging, they are likelier to share it on social media or recommend it to others, further increasing brand awareness (who doesn’t love an Instagram-worthy picture?).

Brand Awareness Matters

With your brand awareness in mind, try digital printing and see how it can boost your small business’s success. From personalized direct mail campaigns to custom packaging for e-commerce, the possibilities are endless. 

Contact our team at Impression Point today to learn more about our printing and digital marketing services and how we can help you increase your brand visibility.