Customer Spotlight: Going the Extra Mile

CT Challenge marketing brochures and weather-proof stickers by Impression Point

It took less than a few seconds of watching this video for us to get up and get moving to support the CT Challenge once again this year.

The CT Challenge came to Impression Point seeking to strengthen their event grass roots marketing while motivating participants to get up, get out and ride to support cancer survivorship. Impression Point led the development and printing of point of purchase marketing brochures, branded weather-proof stickers and hospitality bag stuffers for the event’s nearly 2,000 participants and spectators.

In addition to the contribution of design and print services, Impression Point’s team, the New Canaan Riders for Survivors, raised more than $18,000 in support of the CT Challenge while working to build a stronger community in support of cancer survivorship.


About the CT Challenge

The CT Challenge (CTC) is a nonprofit organization dedicated to helping the 14.5 million cancer survivors in Connecticut and throughout the U.S. rebuild, improve and prolong their lives through exercise, nutrition, mind-body health and community-building support programs. The CT Challenge Bike Event is the primary funding vehicle for the paradigm-shifting programs advanced by the CT Challenge and has raised over $2.1mm to date on this year’s event.